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Hebi Feihe × Thailand Specialty Tech: Southeast Asia's Work Safety Market, Here We Come!
Sep 03,2025
When China's Premium Manufacturing Meets Southeast Asia's Vast Market A Cross-Border Strategic Partnership Takes Shape
On August 29, 2025, Henan Baituhui Import & Export Trading Co., Ltd., a subsidiary of Hebi Feihe Co., Ltd., formally signed a strategic cooperation agreement with Thailand's renowned multinational group Specialty Tech. The signing ceremony was attended by General Managers Dai and Jia of the trading company, alongside Specialty Tech's Sales Director Mr. Weerasak and Supply Chain Director Ms. Saisunee, who witnessed the launch of this partnership.
Left 1: Mr. Weerasak, Sales Director Left 2: Ms. Saisunee, Supply Chain Director
Following the agreement, Specialty Tech immediately placed a trial order, stating: We will deliver some shoes to our partners and users, and we are confident they will love them!" This marks not just a simple business collaboration, but a significant milestone for Chinese labor protection products entering the Southeast Asian market. As a multinational group covering Southeast Asia, Specialty Tech possesses strong capabilities, specializing in plastics and related products (protective clothing, plastic packaging, desiccants, etc.). Its sales network spans major Southeast Asian countries, establishing a crucial channel for Chinese labor protection products to go global.
Third from left: Mr. Dai, Feihe Foreign Trade Company Fourth from left: Mr. Jia, Feihe Foreign Trade Company
This partnership was not fortuitous but resulted from precise market insights and a high degree of mutual alignment. Previous research by Hebi Feihe revealed that Southeast Asia's PPE market is fragmented and fragmented. Local enterprises desire China's cost-effective products but face challenges such as small order volumes requiring consolidated shipping and unstable delivery schedules. Meanwhile, Specialty Tech was planning to expand its PPE business. Building on trust established through prior visits, both parties found common ground. Moving forward, Hebi Feihe will leverage its strengths in PPE R&D and manufacturing to ensure stable, high-quality product supply. Specialty Tech Group will utilize its Southeast Asian sales network and localized service capabilities to facilitate rapid product delivery to end-users.
For Feihe PPE, this marks a crucial step in expanding its overseas market presence and a chance to showcase China's manufacturing prowess in PPE globally. For the Southeast Asian market, it promises more stable and superior PPE supplies, supporting local enterprises in ensuring workplace safety and enhancing competitiveness. Looking ahead, we anticipate that through the joint efforts of both parties, an increasing number of Chinese PPE products will flourish in the Southeast Asian market via this “new channel.” We also look forward to more such cross-border collaborations propelling China's high-quality manufacturing onto a broader global stage! Let us collectively witness the promising future of this partnership and cheer on Chinese brands as they expand globally!
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The company's production products include multi-functional safety shoes such as anti-smash safety shoes, anti-puncture safety shoes, anti-static safety shoes, electrically insulated safety shoes, etc., multi-functional protective boots, multi-functional rubber boots, reflective drugged industrial and mining boots, reflective protective coveralls, and many other footwear protective products. We have patented products such as reflective rubber boots, drug rubber boots, and anti-counterfeit mouth strips.
